Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Junping Xu

2PUBLICATIONS

4CO-AUTHORS

Cultural theoryConsumer behaviour

Featured researcher

Get your video featured.

Publish with JoVE

Featured researcher

Get your video featured.

Publish with JoVE

Publications (2)

Sort by Publication Date:

|Feb 26, 2025

A Multidimensional Exploration Based on Hofstede's Cultural Theory: An Empirical Study on Chinese Audience Acceptance of American Animated Films.

Tao Yu, Wei Yang, Ronghui Wu

|Jul 28, 2023

A Study and Analysis of the Relationship between Visual-Auditory Logos and Consumer Behavior.

Hui Li, Junping Xu, Meichen Fang

Pageof 1

Frequent Collaborators

1 joint publications

Younghwan Pan

1 joint publications

Tao Yu

1 joint publications

Wei Yang

1 joint publications

Ronghui Wu

Frequent Collaborators

1 joint publications

Younghwan Pan

1 joint publications

Tao Yu

1 joint publications

Wei Yang

1 joint publications

Ronghui Wu

Top Related Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on : May 29, 2020

See more related videos

Top Related Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on : May 29, 2020

See more related videos