Murooj Yousef

4PUBLICATIONS
4CO-AUTHORS
Young adult literatureCommunications and media policyArt criticismMedia industry studies
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Publications (4)

|Feb 09, 2023
The effectiveness of digital sexual health interventions for young adults: a systematic literature review (2010-2020).

Aarti Sewak, Murooj Yousef, Sameer Deshpande

|Aug 25, 2022
Actions Speak Louder Than Words: Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake.

Murooj Yousef, Timo Dietrich, Sharyn Rundle-Thiele

|Dec 21, 2021
Advertising appeals effectiveness: a systematic literature review.

Murooj Yousef, Sharyn Rundle-Thiele, Timo Dietrich

|Jul 02, 2021
Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media.

Murooj Yousef, Timo Dietrich, Sharyn Rundle-Thiele

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Frequent Collaborators

2 joint publications

Timo Dietrich

2 joint publications

Sharyn Rundle-Thiele

1 joint publications

Aarti Sewak

1 joint publications

Sameer Deshpande