Zhao Jiang

3PUBLICATIONS

0CO-AUTHORS

Marketing theoryManufacturing managementConsumer-oriented product or service development

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Publications (3)

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|Oct 28, 2026

The complementary-competitive interplay of consumer information search and experience sharing: Implications for targeted advertising and firm performance.

|Feb 26, 2026

New-generation AI-driven intelligent decision-making and inventory optimization in the full lifecycle of complex product manufacturing integrating LSTM and Q-learning.

Zhao Jiang, Wu Dan, Cao Yu-Fei

|Jul 01, 2025

Differential role of internet-based targeted persuasive advertising versus mass advertising on firms with unique qualities in an anchoring perspective.

Zhao Jiang, Wu Dan, Yue Lin-Jun

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