Kathryn J Aikin
4PUBLICATIONS
8CO-AUTHORS
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Publications (4)
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|Feb 24, 2023
Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions.Kathryn J Aikin, Vanessa Boudewyns, Kevin R Betts
|Jul 22, 2022
Attention to risk information in direct-to-consumer prescription drug print ads: An eye-tracking study.Kathryn J Aikin, Helen W Sullivan, Andrew Caporaso
|Jan 25, 2018
Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions.Helen W Sullivan, Amie C O'Donoghue, Jennifer Gard Read
|Jul 06, 2017
Direct-to-Consumer Promotion of Prescription Drugs on Mobile Devices: Content Analysis.Kathryn J Aikin, Helen W Sullivan, Suzanne Dolina
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