Leon Y Xiao

14PUBLICATIONS
33CO-AUTHORS
Taxation lawConsumer behaviourEntertainment and gamingScreen and digital media not elsewhere classifiedVisual effects
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Publications (14)

|Apr 30, 2026
A significant minority of Dutch gambling adverts on social media illegally targeted and likely reached under-24s: Assessing compliance using Meta's advertising repository mandated by the EU Digital Services Act.

|Apr 28, 2026
Gambling adverts on social media reach 2.3 times more men than women: Using the Meta Ad library to assess gambling advertising in Ireland.

|Aug 21, 2025
Physical card pack and especially video game loot box spending are both positively correlated with problem gambling but not linked to negative mental health: An international survey.

Leon Y Xiao, David Zendle, Elena Petrovskaya

|Jun 26, 2025
Widespread illegal video game advertising in the UK and South Korea: Many adverts not disclosing loot box presence found using Meta's ad repository.

Leon Y Xiao, Callum Deery, Elena Petrovskaya

|Nov 04, 2024
Mainland China's 2021 restrictions on under-18s' video game time were imposed when older 2019 restrictions already applied: Omitting the historical regulatory context is misleading.

Leon Y Xiao

|Nov 12, 2023
'No evidence of harm' implies no evidence of safety: Framing the lack of causal evidence in gambling advertising research.

Philip Newall, Youssef Allami, Maira Andrade

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Frequent Collaborators

7 joint publications

Philip W S Newall

4 joint publications

Elena Petrovskaya

2 joint publications

Steve Sharman

2 joint publications

David Zendle