Ruiying Kuang
2PUBLICATIONS
1CO-AUTHORS
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Publications (2)
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|Feb 05, 2026
Does cultural identity catalyze behavior? A TAM-based study on museum cultural creative products consumption in China.Changping Hu, Pengxiang Niu, Xiaoyi Chen
|Jul 27, 2024
Study on the Psychological Effects of Intangible Cultural Heritage Advertising with Different Degrees of Situational Involvement.Ruiying Kuang, Changping Hu, Shiyu Huo
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