Yanzhe Liu

1PUBLICATIONS
2CO-AUTHORS
Consumer behaviour
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Publications (1)

|Jan 20, 2023
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value.

Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu

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Frequent Collaborators

1 joint publications

Yunyun Zhao

1 joint publications

Xiaoyu Zhao