Xin He
2PUBLICATIONS
1CO-AUTHORS
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Publications (2)
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|Jul 18, 2022
Preference for experiences: Regulatory focus and the trade-offs between experiential and material purchases.Ganga S Urumutta Hewage, Xin He
|Feb 24, 2022
The mysteries of mystery deals: The roles of purchase type (material vs. experiential purchases) and excitement neglect.Ganga S Urumutta Hewage, Xin He
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