Helen Z Margetts

5PUBLICATIONS
10CO-AUTHORS
Psycholinguistics (incl. speech production and comprehension)Communication studiesLearning, motivation and emotionFormal methods for softwareData quality
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Publications (5)

|Dec 04, 2025
The levers of political persuasion with conversational artificial intelligence.

Kobi Hackenburg, Ben M Tappin, Luke Hewitt

|Mar 07, 2025
Scaling language model size yields diminishing returns for single-message political persuasion.

Kobi Hackenburg, Ben M Tappin, Paul Röttger

|Oct 17, 2024
Reply to Teeny and Matz: Toward the robust measurement of personalized persuasion with generative AI.

Kobi Hackenburg, Helen Margetts

|Jun 07, 2024
Evaluating the persuasive influence of political microtargeting with large language models.

Kobi Hackenburg, Helen Margetts

|Aug 08, 2022
Resilient government requires data science reform.

Ben D MacArthur, Cosmina L Dorobantu, Helen Z Margetts

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