Timothy Dewhirst

10PUBLICATIONS
3CO-AUTHORS
Consumer behaviourIndustrial marketingVisual effects
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Publications (10)

|Jun 06, 2025
Behind the smoke: using authenticity to romanticise cigars.

|Sep 13, 2023
Philip Morris International's Formula 1 Sponsorship-Linked Marketing: Transformation From Marlboro to Mission Winnow.

Timothy Dewhirst, Wonkyong Beth Lee, Lauren Czaplicki

|May 19, 2023
'Proudly Canadian' and 'no Big Tobacco affiliation': STLTH e-cigarette advertising and positioning in Canada.

Timothy Dewhirst

|Aug 11, 2022
Lucky Strike advertising: the use of 'anaphora' as a rhetorical device to highlight 'smooth' as a cigarette product descriptor.

Timothy Dewhirst

|Sep 13, 2021
'Beyond nicotine' marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors.

Timothy Dewhirst

|Sep 13, 2021
Interplay of food and tobacco product descriptors and health claims.

Timothy Dewhirst

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Frequent Collaborators

1 joint publications

Lauren Czaplicki

1 joint publications

Anthony Lonn

1 joint publications

Wonkyong Beth Lee