Laura Baum

4PUBLICATIONS
13CO-AUTHORS
Interactive mediaScreen and digital media not elsewhere classifiedMedia industry studiesPricing (incl. consumer value estimation)
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Publications (4)

|Jun 09, 2025
Comparable 2022 General Election Advertising Datasets from Meta and Google.

Meiqing Zhang, Furkan Cakmak, Markus Neumann

|Jun 16, 2022
Health Insurance Ad Messages Targeted to English- and Spanish-Speaking Populations in a Period of Limited Federal Investment in Marketplace Outreach.

Cynthia Pando, Margaret Ellen Tait, Cydney M McGuire

|Oct 27, 2018
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.

Paul R Shafer, Erika Franklin Fowler, Laura Baum

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