Tu Ngoc Tran

2PUBLICATIONS
0CO-AUTHORS
Communication technology and digital media studiesConsumer behaviour
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (2)

|Mar 05, 2026
The mediating role of knowledge sharing behavior and the moderating role of digital mindset: Evidence in Vietnam.

Tu Ngoc Tran, Nguyen Thi Thanh Tam, Khai Minh Tu

|Nov 21, 2025
Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation.

Tu Ngoc Tran, Nguyen Phan Thu Hang

Pageof 1

Frequent Collaborators