Xinxiang Li

1PUBLICATIONS
3CO-AUTHORS
Media studies
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Publications (1)

|Aug 28, 2025
The Impact of Social Presence on Purchase Intentions of Knowledge Products Among Knowledge-Based Short Video Users: A Moderated Mediation Model.

Can Zheng, Shuai Ling, Yarong Huang

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Frequent Collaborators

1 joint publications

Can Zheng

1 joint publications

Shuai Ling

1 joint publications

Yarong Huang