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Xinxiang Li

1PUBLICATIONS

3CO-AUTHORS

Media studies

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Publications (1)

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|Aug 28, 2025

The Impact of Social Presence on Purchase Intentions of Knowledge Products Among Knowledge-Based Short Video Users: A Moderated Mediation Model.

Can Zheng, Shuai Ling, Yarong Huang

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Frequent Collaborators

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Can Zheng

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Shuai Ling

1 joint publications

Yarong Huang

Frequent Collaborators

1 joint publications

Can Zheng

1 joint publications

Shuai Ling

1 joint publications

Yarong Huang

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