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Ya Wang

2PUBLICATIONS

2CO-AUTHORS

Learning, motivation and emotionPricing (incl. consumer value estimation)

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Publications (2)

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|Jun 26, 2025

Positive Gossip Fuels Creativity: The Roles of Cognitive Crafting and Risk Taking.

Sanji Qing, Wenbing Wu, Ying Ma

|Nov 27, 2024

Drivers and Obstacles of Consumers' Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective.

Ya Wang, Xiaodong Qiu, Jiwang Yin

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Frequent Collaborators

1 joint publications

Sanji Qing

1 joint publications

Ying Ma

Frequent Collaborators

1 joint publications

Sanji Qing

1 joint publications

Ying Ma

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