Ya Wang

2PUBLICATIONS
2CO-AUTHORS
Learning, motivation and emotionPricing (incl. consumer value estimation)
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Publications (2)

|Jun 26, 2025
Positive Gossip Fuels Creativity: The Roles of Cognitive Crafting and Risk Taking.

Sanji Qing, Wenbing Wu, Ying Ma

|Nov 27, 2024
Drivers and Obstacles of Consumers' Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective.

Ya Wang, Xiaodong Qiu, Jiwang Yin

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