Jianhua Mao

1PUBLICATIONS
0CO-AUTHORS
Journalism studies
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (1)

|May 26, 2023
Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory.

Wenjie Qian, Jianhua Mao

Pageof 1

Frequent Collaborators