Zhiyi Guo

2PUBLICATIONS
4CO-AUTHORS
Food packaging, preservation and processingFood properties (incl. characteristics and health benefits)
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Publications (2)

|Mar 24, 2026
Seeing Through Packaging: Eye-Tracking Evidence on How Product Visual Strategy and Unit Size Shape Visual Attention and Consumer Evaluation.

Zhiyi Guo, Zihao Cao, Yongchun Mao

|Jan 20, 2026
Color and shape matter: how visual design features of front-of-package warning labels influence attractiveness perception, healthfulness perception and purchase intention.

Zhiyi Guo, Muhizam Mustafa, Yueyue Ning

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Frequent Collaborators

1 joint publications

Muhizam Mustafa

1 joint publications

Yueyue Ning

1 joint publications

Zihao Cao

1 joint publications

Yongchun Mao