Yonggu Kim

1PUBLICATIONS
3CO-AUTHORS
Panel data analysis
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Publications (1)

|Apr 26, 2024
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model.

Shuai Ling, Can Zheng, Dongmin Cho

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Frequent Collaborators

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Shuai Ling

1 joint publications

Can Zheng

1 joint publications

Qizhen Dong