Yongqiang Ma

2PUBLICATIONS
1CO-AUTHORS
Tourist behaviour and visitor experienceHeritage tourism, visitor and audience studies
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Publications (2)

|Jul 16, 2025
Will tourism cultural experience affect tourist citizenship behaviors? A case of the "Village Basketball League" in Taijiang County, Guizhou Province.

Yuxin Yang, Yuting Lin, Chen Qiu

|Jun 17, 2025
Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon.

Juan Du, Guifeng Zheng, Jingxuan Liang

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Frequent Collaborators

1 joint publications

Youcheng Chen