Juncheng Mu

2PUBLICATIONS
1CO-AUTHORS
Food packaging, preservation and processingConsumer behaviour
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Publications (2)

|Jul 16, 2026
A pilot study on the impact mechanism of internal and external leading variables on consumers' purchase intention and healthy dietary behavior of plant-rich foods.

|May 13, 2026
Linking Sustainable Smart Food Packaging to Healthy Eating Behaviors: A TPB-Perceived Value Framework with IPMA Analysis.

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Frequent Collaborators

1 joint publications

Chun Yang