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Designed to binge? Exploring user perceptions of interface features on video streaming platforms.

Cynthia A Dekker1, Anna Tverdina1

  • 1Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, the Netherlands.

Acta Psychologica
|June 27, 2025
PubMed
Summary

User viewing style preferences influence perceptions of video streaming interface designs. Binge-watching preference correlates with usability perceptions, and perceived usefulness of autoplay reduces feelings of manipulation.

Area of Science:

  • Human-Computer Interaction (HCI) and the psychological impact of video streaming interface features.
  • The intersection of behavioral economics and digital media consumption habits.
  • User Experience (UX) research within the context of Over-The-Top (OTT) media services.

Background:

Prior research has shown that digital platforms employ specific architectural choices to influence consumer behavior. Modern media environments utilize sophisticated nudging techniques to ensure high levels of user retention and engagement. These strategies often involve the deployment of automated systems that reduce the effort required to continue a viewing session. While the technical efficacy of these features in increasing watch time is well-established, the subjective experience of the audience remains under-researched. Scholars have raised concerns regarding the potential for these designs to undermine user agency and promote compulsive consumption patterns. The psychological impact of being constantly prompted by algorithms requires a deeper understanding of how individuals interpret these interactions. This absence of evidence motivated the current investigation into how individuals perceive the utility and manipulative potential of such designs.

Keywords:
AutoplayAutopreviewBinge-watchingInterface designPerceived manipulationRecommendationsTechnology acceptance modelVideo streaming platforms

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Purpose Of The Study:

This investigation examines how young adults perceive the usability and manipulative nature of specific digital architecture on media platforms. The primary objective involves determining whether individual viewing habits influence the acceptance of automated playback and personalized content suggestions. By applying an extended Technology Acceptance Model (TAM), the researchers explore the complex relationship between user goals and interface reception. The project specifically focuses on the tension between perceived usefulness and the feeling of being nudged toward excessive consumption. It addresses the lack of empirical data regarding user attitudes toward autopreview and autoplay functionalities. The study seeks to clarify if a preference for binge-watching acts as a moderating factor in how these tools are evaluated. This absence of evidence motivated the exploration of how preference for continuous viewing alters the evaluation of platform design.

Main Methods:

The researchers implemented a cross-sectional online survey to gather quantitative data from a specific demographic. A sample of 287 young adults provided detailed responses regarding their interactions with various digital media environments. The study utilized an extended Technology Acceptance Model (TAM) as the primary theoretical framework for analyzing user perceptions. Participants appraised three distinct interface elements: algorithm-based personalized recommendations, autopreview, and autoplay. The survey instrument quantified several key variables, including perceived ease of use, perceived usefulness, and perceived manipulation. Statistical analysis centered on the correlation between viewing style preferences and these usability metrics. The researchers employed regression models to determine the extent to which behavioral tendencies forecasted the acceptance of specific interface features.

Main Results:

The data indicate that a user's inherent preference for binge-watching significantly predicts their usability perceptions of platform interface features. For the autoplay function, the analysis revealed a negative correlation between perceived usefulness and perceived manipulation. This suggests that when a digital tool aligns with a person's specific usage goals, they experience less resistance to its influence. Individuals who favor continuous viewing sessions rated automated features as more beneficial and less intrusive than those with different habits. The findings highlight that the subjective value of a nudge depends heavily on the user's pre-existing behavioral tendencies. Users who did not identify with binge-watching patterns were more likely to view automated playback as a manipulative design choice. The statistical evidence supports the idea that perceived utility can mitigate the negative feelings associated with algorithmic intervention.

Conclusions:

The study concludes that user viewing style preferences and needs are vital factors in the design and evaluation of media platform interfaces. These findings suggest that what one individual perceives as a helpful feature, another may view as a manipulative tactic. Designers must consider the diversity of audience goals when implementing automated playback or recommendation systems. The research implies that the ethical assessment of interface nudges cannot be separated from the user's intended outcome. Future investigations might explore how these perceptions evolve across different age groups or cultural contexts. The authors emphasize that aligning platform architecture with user intent reduces the psychological friction associated with automated features. This research provides a foundation for developing more user-centric and ethically conscious digital media environments.

The researchers suggest that autoplay and autopreview act as nudges that facilitate continued viewing. These features reduce the cognitive effort required to select new content, thereby encouraging binge-watching sessions. The study found that the perceived usefulness of these tools is directly linked to the user's personal viewing goals.

The analysis of 287 young adults showed that perceived usefulness of autoplay negatively correlates with perceived manipulation. This means that users who find the feature helpful for binge-watching are less likely to feel manipulated by the platform's interface design compared to those with different viewing preferences.

The researchers utilized an extended Technology Acceptance Model (TAM) to evaluate how usability perceptions are formed. This framework allowed for the measurement of perceived usefulness and ease of use, while the extension incorporated perceived manipulation to assess user resistance to automated interface features like personalized recommendations.

The study's findings are specifically confined to a sample of 287 young adults participating in a cross-sectional online survey. The authors do not generalize these perceptions to older populations or different cultural contexts, noting that viewing style preferences may vary significantly across diverse demographic groups.

The study's authors propose that designers must prioritize user viewing style preferences and needs when evaluating platform interfaces. They conclude that aligning digital architecture with specific usage goals, such as binge-watching, can reduce the perceived intrusiveness of automated features like algorithm-based personalized recommendations.