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Identidad y búsqueda en las redes sociales
Duncan J Watts1, Peter Sheridan Dodds, M E J Newman
1Department of Sociology, Columbia University, New York, NY 10027, USA. djw24@columbia.edu
Science (New York, N.Y.)
|May 23, 2002
Resumen
Las redes sociales son sorprendentemente buscadas, lo que permite que los mensajes lleguen a individuos distantes de manera eficiente. Este estudio modela la capacidad de búsqueda utilizando identidades personales y dimensiones sociales, aplicables a varios desafíos de búsqueda en red.
Área de la Ciencia:
- Análisis de redes sociales análisis de redes sociales.
- Ciencias de la información Ciencias de la información.
- Ciencias de la computación Ciencias de la computación.
Sus antecedentes:
- Las redes sociales exhiben una propiedad emergente de "buscabilidad".
- Los individuos pueden encaminar mensajes a objetivos distantes a través de redes de conocidos en pocos pasos.
- Los modelos existentes no explican completamente este fenómeno de búsqueda.
Objetivo del estudio:
- Presentar un modelo que explique la búsqueda en las redes sociales.
- Para definir redes de búsqueda y un método de búsqueda.
- Para explorar aplicaciones más allá de las redes sociales.
Principales métodos:
- Desarrolló un modelo basado en identidades personales reconocibles.
- Identidades personales definidas como conjuntos de características en todas las dimensiones sociales.
- Propuso un método para buscar dentro de redes definidas de búsqueda.
Principales resultados:
- Identificó "identidades personales reconocibles" como clave para la búsqueda en la red.
- Definido una clase de redes susceptibles a este método de búsqueda.
- Demostró la aplicabilidad potencial del modelo a diversos problemas de búsqueda de redes.
Conclusiones:
- La capacidad de búsqueda en las redes sociales puede explicarse por el enrutamiento basado en la identidad.
- El modelo propuesto ofrece un marco para comprender y realizar búsquedas en la red.
- Los principios pueden extenderse a la localización de datos en redes peer-to-peer, la World Wide Web y las bases de datos distribuidas.
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