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Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
Confirmation Biases01:31

Confirmation Biases

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...

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Updated: Jul 17, 2026

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
05:48

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

Published on: June 12, 2020

En la toma de la elección correcta: el efecto de deliberación sin atención.

Ap Dijksterhuis1, Maarten W Bos, Loran F Nordgren

  • 1Department of Psychology, University of Amsterdam, Roetersstraat 15, 1018 WB, Amsterdam, the Netherlands. a.j.dijksterhuis@uva.nl

Science (New York, N.Y.)
|February 18, 2006
PubMed
Resumen

El pensamiento consciente mejora las elecciones simples, pero las decisiones complejas se benefician del procesamiento inconsciente. Este enfoque de "deliberación sin atención" mejora la satisfacción del consumidor con compras complejas.

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Área de la Ciencia:

  • Psicología Cognitiva Psicología cognitiva.
  • Comportamiento del consumidor Comportamiento del consumidor
  • Ciencia de la decisión Ciencia de la decisión

Sus antecedentes:

  • Los modelos tradicionales de toma de decisiones a menudo hacen hincapié en una extensa deliberación consciente.
  • Investigaciones recientes sugieren que el pensamiento inconsciente juega un papel importante en la toma de decisiones complejas.

Objetivo del estudio:

  • Para probar la hipótesis de la "deliberación sin atención".
  • Para determinar si la deliberación consciente es óptima para elecciones simples y el pensamiento inconsciente para elecciones complejas.

Principales métodos:

  • Se llevaron a cabo cuatro estudios que involucraron elecciones de los consumidores.
  • Los estudios incluyeron experimentos de laboratorio y escenarios de compras en el mundo real.
  • Los procesos de toma de decisiones de los participantes (consciente vs. inconsciente) fueron manipulados.

Principales resultados:

  • Las opciones simples de productos produjeron mejores resultados con una deliberación consciente.
  • Las elecciones complejas de productos se vieron más favorablemente cuando se hicieron con pensamiento inconsciente.
  • La hipótesis de "deliberation-without-attention" fue apoyada en todos los estudios.

Conclusiones:

  • La estrategia de toma de decisiones óptima depende de la complejidad de la elección.
  • Para las decisiones complejas de los consumidores, minimizar la deliberación atenta puede conducir a una mayor satisfacción.
  • Comprender el papel del pensamiento inconsciente es crucial para estrategias efectivas de toma de decisiones.