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El lavado de la disonancia postdecisional.

Spike W S Lee¹, Norbert Schwarz

¹Department of Psychology, University of Michigan, Ann Arbor, MI 48109, USA. spikelee@umich.edu

Science (New York, N.Y.)

|May 8, 2010

Resumen

Este resumen es generado por máquina.

La limpieza física, al igual que el lavado de manos, puede eliminar la disonancia posterior a la decisión, haciendo que las personas se sientan mejor acerca de sus elecciones. Esto sugiere un efecto general de "lista limpia" más allá de las preocupaciones morales.

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Área de la Ciencia:

Psicología Psicología Psicología.
Ciencias Cognitivas Ciencias Cognitivas.

Sus antecedentes:

La toma de decisiones a menudo conduce a la disonancia cognitiva, donde los individuos mejoran el atractivo de su opción elegida y devalúan la rechazada.
Investigaciones anteriores indicaron que la purificación moral (por ejemplo, la limpieza simbólica) podría mitigar los sentimientos negativos asociados con las transgresiones morales.

Objetivo del estudio:

Investigar si la limpieza física, específicamente el lavado de manos, puede reducir la disonancia post-decisional.
Explorar si el efecto de la limpieza física se extiende más allá del dominio moral a la toma de decisiones en general.

Principales métodos:

Los participantes hicieron una elección entre dos alternativas.
Después de la decisión, un grupo se limpió físicamente las manos, mientras que un grupo de control no lo hizo.
Se midieron las actitudes hacia las alternativas elegidas y rechazadas.

Principales resultados:

El típico efecto de disonancia post-decisional (aumento del gusto por la opción elegida, disminución del gusto por la opción rechazada) se observó en el grupo de control.
Este efecto de disonancia se redujo significativamente o se eliminó en el grupo que se lavó las manos.
La limpieza física parecía neutralizar el sesgo cognitivo asociado con la toma de decisiones.

Conclusiones:

La limpieza física actúa como un mecanismo general para aliviar las preocupaciones y los sentimientos negativos que surgen de las acciones pasadas, incluidas las decisiones difíciles.
Los hallazgos sugieren una aplicación más amplia de la