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Las sensaciones táctiles accidentales influyen en los juicios y decisiones sociales
Joshua M Ackerman1, Christopher C Nocera, John A Bargh
1Sloan School of Management, Massachusetts Institute of Technology, 77 Massachusetts Avenue, E62, Cambridge, MA 02142, USA.
Science (New York, N.Y.)
|June 26, 2010
Resumen
Las sensaciones táctiles básicas, como el tacto, influyen inconscientemente en la cognición social y la toma de decisiones. Las experiencias de tacto físico dan forma a nuestras percepciones de las personas y las situaciones en formas específicas, vinculadas a las metáforas.
Área de la Ciencia:
- Psicología Psicología Psicología.
- La cognición social es el conocimiento social.
- La táctica es la táctica táctil.
Sus antecedentes:
- El tacto es el primer sentido que se desarrolla y es crucial para la recopilación de información.
- El tacto físico puede formar la base para el conocimiento conceptual y metafórico.
- Este conocimiento puede aplicarse a situaciones sociales.
Objetivo del estudio:
- Investigar cómo las sensaciones táctiles básicas influyen en el procesamiento cognitivo social superior.
- Para determinar si las propiedades táctiles (por ejemplo, peso, textura, dureza) afectan los juicios sociales.
- Explorar los efectos dimensionales y metafóricos del tacto en la cognición.
Principales métodos:
- Se llevaron a cabo seis experimentos con estímulos táctiles inconscientes.
- Los participantes interactuaron con objetos que variaban en peso (tablillas pesadas / ligeras).
- Los participantes resolvieron rompecabezas que variaban en textura (ruda/suave) y tocaron objetos de dureza variable (dura/suave).
Principales resultados:
- Sostener pesadas pizarras aumentó la importancia percibida de los candidatos al trabajo.
- Resolver acertijos difíciles hacía que las interacciones sociales parecieran más difíciles.
- Tocar objetos duros condujo a una mayor rigidez en las negociaciones.
- Las sensaciones táctiles influyeron en impresiones y decisiones sociales no relacionadas.
Conclusiones:
- Las sensaciones táctiles básicas impactan significativamente el procesamiento cognitivo social.
- Estas influencias son específicas de la dimensión táctil y las metáforas asociadas.
- El tacto juega un papel fundamental, a menudo inconsciente, en la percepción social y la toma de decisiones.
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