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Los donantes evitan las organizaciones benéficas con altos gastos generales. Cubrir los gastos generales con donaciones iniciales, creando una opción sin gastos generales, aumenta significativamente las tasas y cantidades de donación, haciendo que las donaciones caritativas sean más efectivas.

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Área de la Ciencia:

  • La economía del comportamiento es la economía del comportamiento.
  • Estudios de filantropía Estudios de filantropía
  • Gestión de la gestión sin fines de lucro.

Sus antecedentes:

  • Los donantes a menudo evitan las organizaciones benéficas con altos costos administrativos y de recaudación de fondos, lo que dificulta la efectividad sin fines de lucro.
  • Los altos gastos generales pueden disuadir a los donantes potenciales, lo que afecta a las donaciones caritativas.
  • Las organizaciones sin fines de lucro se enfrentan a desafíos en la obtención de fondos debido a la percepción de los donantes de los costos generales.

Objetivo del estudio:

  • Probar una solución novedosa para aumentar las donaciones cubriendo los gastos generales sin fines de lucro con las donaciones iniciales.
  • Evaluar el impacto de una oportunidad de donación sin gastos generales en el comportamiento del donante.
  • Para comparar la efectividad del modelo sin gastos generales con otras estrategias comunes de recaudación de fondos.

Principales métodos:

  • Se realizó un experimento de laboratorio para analizar las respuestas de los donantes a los diferentes costos generales.
  • Se implementó un experimento de campo a gran escala en el que participaron 40.000 donantes potenciales.
  • La estrategia de donación sin gastos generales se comparó con la financiación inicial y las campañas de emparejamiento.

Principales resultados:

  • Los resultados de laboratorio indicaron que las donaciones disminuyen cuando los donantes soportan los gastos generales.
  • El experimento de campo demostró que un modelo de donación sin gastos generales aumenta significativamente las tasas de donación en un 80-94%.
  • Las donaciones totales aumentaron en un 75-89% con el enfoque sin gastos generales en comparación con las estrategias de semilla o coincidencia.

Conclusiones:

  • Cubrir los gastos generales de las organizaciones sin fines de lucro a través de donaciones iniciales es una estrategia altamente efectiva para impulsar las donaciones caritativas.
  • El modelo de donación sin gastos generales supera la renuencia de los donantes asociada con los gastos administrativos.
  • Este enfoque ofrece una solución escalable para mejorar la financiación sin fines de lucro y la capacidad operativa.