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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Creación de una marca de investigación

Jeffrey J McDonnell1

  • 1Jeffrey J. McDonnell is a professor in the School of Environment and Sustainability at the University of Saskatchewan in Saskatoon, Canada, and Sixth Century Chair at the University of Aberdeen in the United Kingdom. He is grateful to Maureen Reed for ongoing discussions and to his lab group for useful feedback. For more on life and careers, visit sciencecareers.org. Send your story to SciCareerEditor@aaas.org.

Science (New York, N.Y.)
|August 15, 2015
PubMed
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No abstract available in PubMed .

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