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La enseñanza de la iniciativa personal supera a la formación tradicional para impulsar las pequeñas empresas en
Francisco Campos1, Michael Frese2,3, Markus Goldstein1
1The World Bank, Washington, DC 20433, USA.
Science (New York, N.Y.)
|September 23, 2017
Resumen
La formación por iniciativa personal aumenta significativamente las ganancias de las pequeñas empresas en los países en desarrollo. Este enfoque proactivo aumenta los ingresos de la empresa en un 30%, superando a la formación empresarial tradicional y demostrando ser rentable.
Área de la Ciencia:
- El espíritu empresarial
- Economía del comportamiento
- Economía del desarrollo
Sus antecedentes:
- Millones de personas que trabajan por cuenta propia en las naciones en desarrollo aspiran a aumentar sus ingresos.
- Los programas de formación empresarial estándar ofrecen resultados limitados y mixtos en la mejora de las prácticas financieras y de marketing.
Objetivo del estudio:
- Evaluar la eficacia de un enfoque de formación por iniciativa personal (PIT) basado en la psicología.
- Comparar el PIT con la formación empresarial tradicional para los propietarios de microempresas.
Principales métodos:
- Se llevó a cabo un ensayo controlado aleatorio en Togo con 1500 propietarios de microempresas.
- Los participantes fueron asignados a un grupo de control, a una formación empresarial tradicional o a una formación de iniciativa personal.
- Los resultados firmes se siguieron durante dos años a través de cuatro encuestas de seguimiento.
Principales resultados:
- La formación por iniciativa personal aumentó las ganancias de las empresas en un 30%.
- La formación empresarial tradicional dio lugar a un aumento del beneficio estadísticamente insignificante del 11%.
- El programa de formación por iniciativa personal demostró ser rentable, con un período de amortización de menos de un año.
Conclusiones:
- La capacitación de iniciativa personal basada en la psicología es una estrategia más efectiva para mejorar los ingresos de los propietarios de negocios.
- PIT ofrece una solución escalable y rentable para mejorar los medios de vida en las economías en desarrollo.
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