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Comprender los determinantes del comportamiento de consumo sostenible: conocimientos obtenidos a partir de un metanálisis y un análisis de peso

  • 0NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312, Lisboa, Portugal.

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One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.  

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