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Las (dis) similitudes perceptivas entre los colores y las emociones: una investigación empírica con el enfoque de
1Department of Chinese Language and Literature, School of Humanities, Shanghai Jiao Tong University, PR China.
Acta psychologica
|August 22, 2025
Resumen
Los colores tienen un impacto significativo en la forma en que entendemos las emociones, con diferentes colores que dan forma a los conceptos emocionales. Este estudio revela cómo las asociaciones de color-emoción están influenciadas por la valencia y la excitación de la emoción.
Área de la Ciencia:
- Psicología cognitiva
- Percepción visual
- Ciencia afectiva
Sus antecedentes:
- Los colores son fundamentales para encarnar la percepción y conceptualizar las emociones.
- Comprender las asociaciones color-emoción es clave para la ciencia cognitiva y afectiva.
Objetivo del estudio:
- Investigar las diferencias en cómo seis colores básicos conceptualizan conceptos emocionales.
- Para explorar cómo la valencia de la emoción y la excitación dan forma a los patrones de asociación color-emoción.
Principales métodos:
- Análisis del corpus visual basado en imágenes de las (dis) similitudes de percepción.
- Conjunto de datos de 69.100 imágenes de Google Image (63 palabras de emoción, 6 términos de color, 100 imágenes por término).
- Análisis de las asociaciones color-emoción utilizando las (dis) similitudes perceptivas como indicadores.
Principales resultados:
- Existen diferencias significativas en la efectividad de los colores en la conceptualización de conceptos emocionales y su fuerza de asociación con el dominio afectivo.
- La valencia de la emoción y las calificaciones de excitación se correlacionan significativamente con la fuerza de asociación para cinco colores (excluyendo el azul).
Conclusiones:
- Los colores juegan un papel esencial y distintivo en el mapeo y la comprensión de conceptos emocionales.
- La evidencia empírica apoya la influencia de la percepción incorporada en la cognición de la emoción del color.
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