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Apoyo público a las políticas de etiquetas de advertencia en las redes sociales entre los adultos estadounidenses en

Jennifer Cornacchione Ross¹, Lynsie R Ranker², Jessica L Fetterman³

¹Department of Health Law, Policy and Management, Boston University School of Public Health, Boston, Massachusetts.

American journal of preventive medicine

|August 25, 2025

Resumen

Los adultos estadounidenses apoyan ampliamente las etiquetas de advertencia de salud (HWL) en las redes sociales, especialmente para los productos de tabaco y nicotina. Existe un acuerdo bipartidista que es prometedor para la adopción de políticas.

Área de la Ciencia:

Salud pública
Regulación de las redes sociales
Comunicación sobre la salud

Sus antecedentes:

Las etiquetas de advertencia sanitaria (ESA) son herramientas reglamentarias establecidas para los productos de consumo.
El Cirujano General de EE.UU. ha pedido HWLs en las redes sociales.
La opinión pública sobre estas políticas, en particular para el tabaco y la nicotina, requiere un examen.

Objetivo del estudio:

Evaluar las opiniones de los adultos estadounidenses sobre las políticas generales de HWL en las redes sociales.
Evaluar específicamente el apoyo a las HWL en la promoción de productos de tabaco y nicotina en las redes sociales.
Analizar los niveles de apoyo entre las diferentes afiliaciones políticas.

Principales métodos:

Una encuesta nacionalmente representativa de adultos estadounidenses se realizó en septiembre de 2024.
Los encuestados calificaron de acuerdo con las declaraciones sobre HWL en las redes sociales, incluida la salud mental, las promociones de influencers y el tabaco / nicotina.
Los modelos de regresión binomial log estimaron la prevalencia de apoyo por afiliación política.

Principales resultados:

Se observó un amplio apoyo a las HWL en los medios sociales en todos los partidos políticos.
La mayoría de los demócratas (81.2%) y los republicanos (74.8%) apoyaron las HWL en los mensajes de productos de tabaco.
Se encontró un alto acuerdo para las revelaciones de influencers y las advertencias sobre los daños del vapeo, con los demócratas mostrando un apoyo ligeramente mayor.

Conclusiones:

Los adultos estadounidenses generalmente respaldan las HWL y las divulgaciones de contenido patrocinado en las redes sociales.
Estos hallazgos indican el potencial de una aplicación y adopción de políticas exitosas.
El apoyo bipartidista sugiere un camino viable para las advertencias de salud en las redes sociales.

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