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Despite the strong genetic influence on traits like intelligence, environmental factors significantly shape outcomes. For example, while over 90% of height variation is due to genetic differences, environmental factors such as nutrition also have a notable impact. Similarly, for intelligence, changes in a child's surroundings can significantly alter their IQ. Research shows that enriched environments boost children's academic success and help them develop key cognitive skills. Children...
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Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Humanistic psychology emerged in the mid-20th century as a response to the deterministic and pessimistic nature of behaviorism and psychoanalysis. While behaviorism focused on observable behaviors influenced by the environment and psychoanalysis delved into unconscious motivations, both theories suggested that human actions lacked free will. In contrast, humanistic psychology offers a perspective that emphasizes the innate potential for goodness and growth within every individual.
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¿Los valores ambientales impulsan el comportamiento de compra ecológico de los productos de inteligencia artificial?

Jingchen Ma1, QiaoYi Wang1, Danping Liu1

  • 1School of Management, Xihua University, No.9999 Hongguang Avenue, Pidu District, Chengdu, Sichuan Province, China.

Acta psychologica
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Los valores ambientales de los consumidores impulsan el comportamiento de compra verde de productos de IA, influenciado por las actitudes. La sensibilidad al precio puede moderar estos efectos, guiando las estrategias de marketing verde para las empresas de IA.

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Comportamiento de compra ecológico de productos de IAValores medioambientalesSensibilidad al precioModelo de valores-actitud y comportamiento

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Área de la Ciencia:

  • Comportamiento de los consumidores
  • Inteligencia artificial
  • Sustentabilidad medioambiental

Sus antecedentes:

  • La creciente adopción de productos de inteligencia artificial (IA) hace que los consumidores se preocupen por la sostenibilidad ambiental.
  • Las decisiones de compra de los consumidores para los productos de IA implican evaluar tanto los atributos ambientales específicos del producto como los avances tecnológicos.
  • La definición del comportamiento de compra ecológico (AGPB) de los productos de IA es crucial para comprender el consumo sostenible en el mercado de IA.

Objetivo del estudio:

  • Explorar la influencia de los valores ambientales (egoístas, altruistas, biosféricos) en el comportamiento de compra verde de los productos de IA (AGPB).
  • Investigar el papel mediador de las actitudes de consumo ecológico en la relación valor-comportamiento.
  • Examinar el efecto moderador de la sensibilidad a los precios sobre el AGPB.

Principales métodos:

  • Se empleó el modelo de valor-actitud-comportamiento (VAB).
  • Se analizaron datos de 461 cuestionarios utilizando el modelo de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM).
  • Utilizó el análisis cualitativo comparativo de conjuntos difusos (fsQCA) para el análisis de configuración de combinaciones de valores.

Principales resultados:

  • Los tres valores ambientales (egoísta, altruista, biosférica) influyen positivamente en AGPB, mediados por las actitudes de consumo verde.
  • La sensibilidad al precio modera negativamente la relación entre los valores altruistas / biosféricos y AGPB, y el vínculo actitud-comportamiento.
  • fsQCA identificó dos configuraciones clave que impulsan el AGPB.

Conclusiones:

  • Los valores ambientales son impulsores importantes de AGPB, con actitudes de consumo ecológico que actúan como un mediador clave.
  • La sensibilidad al precio juega un papel fundamental en la moderación de las decisiones de compra de los consumidores de productos de IA ecológica.
  • Los hallazgos proporcionan información teórica y orientación práctica para que las empresas de IA desarrollen estrategias de marketing ecológico efectivas.