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La reducción del olor impulsa la transición a los productos de tabaco sin quemar en Polonia

Natalia Miller¹, Piotr Samel-Kowalik¹, Bolesław Samoliński¹

¹Department of Prevention of Environmental Hazards, Allergology and Immunology, Medical University of Warsaw, Warsaw, Poland.

Medical science monitor : international medical journal of experimental and clinical research

|September 1, 2025

Resumen

La eliminación del olor de los cigarrillos y los beneficios percibidos para la salud son las principales razones por las que los fumadores adultos en Polonia cambian a los productos de tabaco calentado (HnB). Muchos usuarios de HnB ven estos productos como una alternativa superior a los cigarrillos convencionales.

Área de la Ciencia:

Salud pública
El control del tabaco
Comportamiento de los consumidores

Sus antecedentes:

El tabaquismo es una crisis de salud mundial, que causa más de 8 millones de muertes al año.
Los productos de tabaco calentados (HnB) se exploran como estrategias de reducción de daños.
La comprensión de las motivaciones para la adopción de HnB es crucial para la política de salud pública.

Objetivo del estudio:

Identificar los factores clave para la toma de decisiones sobre el uso de productos HnB entre los adultos polacos.
Explorar las motivaciones de la transición de los cigarrillos convencionales (CC) a los HnB.

Principales métodos:

Un estudio cualitativo con 35 entrevistas semiestructuradas.
Entre los participantes se encontraban usuarios polacos de HnB y no usuarios de HnB de entre 18 y 64 años.
Datos recopilados sobre los factores que influyen en la elección del producto y en su uso continuado.

Principales resultados:

Las principales razones para cambiar a HnB son la eliminación del olor y las mejoras percibidas en la salud.
Algunos usuarios ven a HnB como algo moderno y tecnológicamente novedoso.
Surgió una identidad "tradicionalista" entre algunos fumadores de cigarrillos convencionales.

Conclusiones:

La reducción del olor es un factor más importante para la adopción de HnB que las preocupaciones de salud.
Los usuarios de HnB perciben estos productos como una mejor alternativa al CC.
La aceptación social del HnB, en particular la comodidad relacionada con el olor, justifica una mayor investigación.

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