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Efecto condicional de la necesidad de afecto y conocimiento previo percibido en el procesamiento de mensajes de VPH

Tae Kyoung Lee1, Hye Kyung Kim2

  • 1Department of Communication, University of Utah, Salt Lake City, Utah, USA.

Journal of health communication
|September 1, 2025
PubMed
Resumen

La necesidad de afecto (NFA) y el conocimiento previo de la vacuna contra el VPH influyen en las decisiones de vacunación de los padres. Los mensajes narrativos mejoran el impacto de NFA en las intenciones y la búsqueda de información para los padres, especialmente aquellos con menos conocimiento previo.

Palabras clave:
El VPHPersuasión narrativaNecesidad de afectoconocimiento previo

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