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Updated: Sep 9, 2025

Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication

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Published on: February 6, 2019

Control inhibidor en respuesta a anuncios que promueven el consumo de alcohol en personas con trastorno por consumo

Takefumi Ueno¹, Naho Nakayama¹, Shou Fukushima¹

¹Division of Clinical Research, National Hospital Organization, Hizen Psychiatric Medical Center, 160 Mitsu, Yoshinogari, Kanzaki, Saga, 842-0192, Japan.

Alcohol and alcoholism (Oxford, Oxfordshire)

|September 1, 2025

Resumen

La publicidad relacionada con el alcohol tiene un impacto significativo en el control inhibidor en personas con trastorno por consumo de alcohol (TAU), especialmente en aquellas con TAU grave. Esto pone de relieve la necesidad de intervenciones dirigidas a la reactividad de la señal en el tratamiento de AUD.

Área de la Ciencia:

La neurociencia
La psiquiatría
Psicología cognitiva

Sus antecedentes:

El trastorno por consumo de alcohol (AUD) implica un deterioro del control inhibidor, lo que contribuye a la continuación de la bebida y la recaída.
Las señales ambientales, como los anuncios de alcohol, pueden desencadenar antojos, pero sus efectos cognitivos no están claros.

Objetivo del estudio:

Investigar el impacto de los anuncios de vídeo digitales relacionados con el alcohol en el control inhibitorio en personas con DUA.
Para comparar estos efectos entre los pacientes con AUD y los controles sanos (HC).

Principales métodos:

20 participantes AUD y 20 HC vieron anuncios de alcohol y neutros.
El control inhibidor se midió utilizando una tarea cognitiva durante la visualización comercial.

Principales resultados:

No hay diferencias significativas en el deseo de beber o en la interferencia cognitiva entre los grupos AUD y HC.
El subgrupo de AUD grave mostró una interferencia significativamente mayor de los anuncios de alcohol en comparación con HC.

Conclusiones:

Las personas con AUD grave son particularmente vulnerables a las señales publicitarias relacionadas con el alcohol.
Los anuncios digitales de alcohol pueden empeorar las condiciones de AUD, lo que requiere una mayor investigación sobre las intervenciones de reactividad de la señal.

Palabras clave:

publicidad trastorno por consumo de alcohol Los anuncios el deseo control inhibidor

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