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Comprender el valor percibido en el turismo: perspectivas de destinos en crisis
Laurent Yacoub1, Samer ElHajjar2, Youssef Zgheib3
1Faculty of Business Administration, Holy Spirit University of Kaslik, Lebanon.
PloS one
|September 2, 2025
Resumen
Comprender las percepciones turísticas es clave para los destinos afectados por la crisis. El valor del dinero, las experiencias de calidad y la diversión familiar impulsan la satisfacción y la lealtad, incluso en medio de desafíos.
Área de la Ciencia:
- Gestión del turismo
- Comportamiento de los consumidores
- Comercialización de los destinos
Sus antecedentes:
- El turismo tiene un impacto significativo en el crecimiento económico mundial, lo que requiere una comprensión de las percepciones de los visitantes en destinos desafiantes.
- Los destinos que enfrentan crisis económicas y políticas requieren información sobre cómo los turistas evalúan sus experiencias para fomentar la resiliencia.
- Comprender la percepción del valor turístico es crucial para mantener la satisfacción y la lealtad en los mercados turísticos volátiles.
Objetivo del estudio:
- Investigar los factores que influyen en el valor percibido por los turistas en los destinos afectados por la crisis.
- Determinar cómo las experiencias turísticas en entornos difíciles afectan la satisfacción y la lealtad.
- Proporcionar estrategias viables para los gestores de destinos en regiones volátiles.
Principales métodos:
- Investigación cuantitativa mediante el uso de un cuestionario estructurado.
- Datos recopilados de 784 turistas internacionales que visitaron el Líbano.
- Análisis del valor percibido, la satisfacción y los atributos de destino.
Principales resultados:
- Las cualidades del destino, la relación calidad-precio y las experiencias de alta calidad influyen positivamente en el valor percibido.
- La diversión y las experiencias familiares son factores importantes del valor percibido.
- Se encontró que el conocimiento y la novedad no tienen un impacto significativo en el valor percibido en este contexto.
Conclusiones:
- Las cualidades inherentes del destino y los factores experienciales son fundamentales para la percepción del valor en las zonas propensas a la crisis.
- Las estrategias que se centran en el valor, la calidad y las experiencias familiares pueden aumentar la satisfacción y la lealtad del turista.
- El estudio ofrece información sobre la resiliencia del turismo y la gestión eficaz en regiones volátiles.
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