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Retención de encuestas en línea y re-compromiso: Aprendiendo del Estudio Social COVID-19
Feifei Bu1, Alexandru Cernat2, Andrew Steptoe1
1Department of Behavioural Science and Health, University College London, London, UK.
Field methods
|September 2, 2025
Resumen
La alta retención de participantes en las encuestas en línea durante COVID-19 estaba vinculada a motivaciones altruistas y estrategias de construcción de comunidades. Los investigadores encontraron que los factores que influyen en el desgaste y la re-compromiso eran similares pero no idénticos.
Área de la Ciencia:
- Ciencias sociales
- Salud pública
- Metodología de la encuesta
Sus antecedentes:
- Las encuestas de panel en línea son cruciales para la recopilación de datos en tiempo real.
- La pandemia de COVID-19 presentó desafíos únicos para la participación y retención de la encuesta.
- Comprender el desgaste y la retención es vital para la integridad de los datos.
Objetivo del estudio:
- Examinar los factores que influyen en el desgaste y la retención de la encuesta en un panel en línea.
- Evaluar la eficacia de las estrategias de reinserción para los participantes que han abandonado el programa.
- Identificar las motivaciones y los obstáculos a la participación sostenida en la encuesta.
Principales métodos:
- Análisis de más de 1,2 millones de registros de más de 70,000 participantes (marzo de 2020 - abril de 2022).
- Examen de los datos de las encuestas de seguimiento semanales y mensuales.
- Investigación de los factores relacionados con el desgaste, la retención y el nuevo compromiso.
Principales resultados:
- Altas tasas de retención: 92,7% (semanal) y 95,9% (mensual) de re-participación.
- Las motivaciones altruistas y las estrategias de construcción de la comunidad contribuyeron a la retención.
- Los factores de desgaste/retención y reinserción coincidieron en gran medida, pero mostraron algunas diferencias.
Conclusiones:
- Las encuestas de panel en línea pueden lograr una alta retención, incluso durante las crisis.
- La motivación de los participantes y las estrategias de retención específicas son fundamentales.
- Procesos de decisión distintos pueden ser la base del desgaste inicial frente a la re-compromiso.
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