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Inteligencia cultural y comportamiento pro-ambiental: un estudio transversal sobre el papel de la empatía y la
Xiaotong Jin1, Yong Zhu2, Xiao Yang1
1School of Business and Management, Jilin University, Changchun, China.
Acta psychologica
|September 4, 2025
Resumen
Una mayor inteligencia cultural aumenta el comportamiento pro-ambiental, mediado por la empatía y la gratitud. Esta relación varía según la edad y el género, ofreciendo información sobre el bienestar y la política.
Área de la Ciencia:
- Psicología ambiental
- Psicología social
- Psicología positiva
Sus antecedentes:
- El comportamiento pro-ambiental es crucial para la sostenibilidad.
- La inteligencia cultural (CQ) influye en las acciones y percepciones individuales.
- Comprender el papel de la CQ en el ecologismo es clave para la psicología positiva.
Objetivo del estudio:
- Investigar el impacto directo de la inteligencia cultural en el comportamiento pro-ambiental.
- Explorar el papel mediador de la empatía y la gratitud en esta relación.
- Examinar los efectos moderadores de factores demográficos como la edad y el género.
Principales métodos:
- Utilizó un diseño de encuesta de cuestionario.
- Utilizó el análisis de regresión jerárquica para probar las hipótesis.
- Basó el estudio en la teoría de la identidad social.
Principales resultados:
- Se encontró una asociación positiva significativa entre la inteligencia cultural y el comportamiento pro-ambiental.
- La empatía y la gratitud fueron identificadas como mediadoras paralelas.
- La edad y el género demostraron efectos moderadores significativos, pero no la educación.
Conclusiones:
- La inteligencia cultural influye positivamente en las acciones pro-ambientales a través de una mayor empatía y gratitud.
- Los factores demográficos como la edad y el género dan forma a la efectividad de la inteligencia cultural en el comportamiento ambiental.
- Los hallazgos tienen implicaciones para el bienestar del consumidor, las estrategias de marketing y la política pública de bienestar social.
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