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Published on: January 15, 2017
Mensajes de texto con incentivos aumentaron la respuesta a encuestas de resultados informados por pacientes en
Gemma Altinger1, Sweekriti Sharma1, Qiang Li2
1Sydney School of Public Health, The University of Sydney and Institute for Musculoskeletal Health, Sydney Local Health District, Australia.
Objectives:
To determine if text message-based behavioral interventions could increase response rates to a patient reported outcomes survey in the emergency department (ED).
Study Design And Setting:
We conducted a study within a trial (SWAT), within the NUDG-ED trial. The NUDG-ED trial aimed to reduce low-value care for patients with back pain presenting to eight EDs in Sydney, Australia. This SWAT was a 3-arm randomized controlled trial nested within the NUDG-ED trial. After discharge from the ED, patients were randomized to receive one of three text message invitations to complete a follow-up patient reported outcome survey: a standard control message, or one of two behaviorally informed messages including either a prize draw incentive or pro-social framing. Our primary outcome measure was the response rate in each study group. We performed a linear mixed-effects model controlling for hospital heterogeneity and patient characteristics to estimate the Mean Difference (MD) in proportions with 95% Confidence Interval (CI), to determine the effectiveness of the behavioral interventions.
Results:
A total of 1,494 patients were randomized between 15 May 2024 and 29 January 2025. Of these, 52% were women, the median age was 46 years (IQR 35, 62), 43% were from disadvantaged areas and 51% were triaged with a clinically urgent condition. Baseline characteristics were balanced across all groups. Our primary analysis found that compared to the control, the prize draw incentive increased response rates (n = 997 patients, MD = 6.9%, 95% CI: 1.8% to 11.9%, p = 0.007). Our adjusted mixed-effects model also found a significant increase in response rates (n = 979 patients, MD = 6.4%, 95% CI 1.3% to 11.4%, p = 0.013). Compared to the control, the pro-social framing message showed no statistically significant difference in response rate (n = 996 patients, 17.2% vs. 21.1%, MD = 3.9%, 95% CI: -1.1% to 8.9%).
Conclusion:
In this randomized trial, a prize draw incentive modestly improved response rates to a patient reported outcomes survey in routine emergency care settings. Pro-social framing may have slightly increased response rates, but the effect was uncertain. Both behavioral approaches warrant further testing in routine care settings.
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