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Una imagen, una idea: principios rectores para promover la actividad física

Alberto Aibar¹, Eduardo Generelo Lanaspa¹, José Antonio Julián Clemente¹

¹Universidad de Zaragoza, Huesca, Spain.

Frontiers in sports and active living

|December 25, 2025

Resumen

La promoción de la actividad física (AF) requiere enfoques integrados que aborden la motivación individual, el apoyo social y el diseño ambiental. Los expertos enfatizan estrategias multinivel para estilos de vida activos sostenibles y equitativos.

Área de la Ciencia:

Salud Pública
Ciencias del Comportamiento
Planificación Urbana

Sus antecedentes:

La promoción de la actividad física (AF) es crucial para la salud pública.
Las estrategias actuales a menudo carecen de un enfoque integral e integrado.
Se necesita el consenso de los expertos para guiar intervenciones efectivas de AF.

Objetivo del estudio:

Identificar principios rectores para la promoción de la actividad física (AF) desde la perspectiva de expertos internacionales.
Explorar los factores multinivel que influyen en la participación sostenida en la AF.
Informar el desarrollo de estrategias de promoción de la AF más efectivas y equitativas.

Principales métodos:

Metodología de investigación cualitativa.
Foto-evocación y entrevistas a expertos con 50 expertos internacionales de 13 países.
Análisis de los determinantes individuales, sociales y ambientales de la AF.

Principales resultados:

Los factores individuales clave para la AF incluyen la motivación, el disfrute y la competencia motora.
Las influencias sociales (familia, compañeros, medios de comunicación) y los entornos de apoyo son fundamentales.
Los entornos físicos accesibles, seguros y agradables, especialmente los espacios urbanos, son decisivos para la AF.
Son esenciales enfoques multinivel y multicomponente para la promoción sostenible de la AF.
La consideración del género y los grupos marginados es vital para la equidad.

Conclusiones:

La promoción eficaz de la AF requiere estrategias integradas en los niveles individual, social y ambiental.
Las intervenciones deben ir más allá de las iniciativas aisladas para integrar la AF en contextos sociales más amplios.
Los hallazgos proporcionan un marco para diseñar iniciativas de promoción de la AF más sostenibles y equitativas.
Esta investigación puede inspirar la acción colectiva hacia sociedades más saludables y activas.

Palabras clave:

modelo ecológico empoderamiento neomaterialismo foto-evocación entorno físico modelo salutogénico

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