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Ajuste de color de logotipos de marca para visualización en modo oscuro
Byeongjin Kim1, Giyun Lee1, Hyeon-Jeong Suk1
1Department of Industrial Design, KAIST, Daejeon, South Korea.
PloS one
|January 21, 2026
Resumen
Este estudio presenta un modelo para ajustar logotipos de marca para el modo oscuro, mejorando la visibilidad y la experiencia del usuario. Se prefirieron los logotipos ajustados, asegurando la coherencia de la marca y la comodidad visual en las interfaces digitales.
Área de la Ciencia:
- Diseño Gráfico; Interacción Humano-Computadora; Psicología Perceptual
Sus antecedentes:
- El modo oscuro es prevalente en las interfaces digitales para la comodidad visual.
- Los logotipos de marca diseñados para fondos claros enfrentan problemas como distorsión del color y visibilidad reducida en modos oscuros.
- Estos problemas afectan negativamente la identidad de la marca y la experiencia del usuario.
Objetivo del estudio:
- Proponer un modelo sistemático para optimizar los colores de los logotipos de marca en entornos de modo oscuro.
- Desarrollar un modelo predictivo para ajustar los colores de los logotipos basado en datos empíricos.
- Garantizar la coherencia de la marca y la comodidad visual de los logotipos en modo oscuro.
Principales métodos:
- Experimento 1: 31 estudiantes ajustaron manualmente 18 logotipos ficticios sobre un fondo negro.
- Análisis de las tendencias de modificación del color (brillo, croma, ángulo de tono).
- Desarrollo de un modelo de ajuste de color utilizando interpolación Kriging.
- Experimento 2: Encuesta de preferencias con 89 participantes comparando logotipos originales y ajustados (36 en total).
Principales resultados:
- Se observaron tendencias sistemáticas de ajuste de color: los colores brillantes se oscurecieron, los colores oscuros se aclararon, la croma se redujo.
- Los tonos rojos y azules requirieron correcciones específicas del ángulo de tono.
- El modelo predictivo se validó mediante una encuesta de preferencias.
- Los logotipos ajustados fueron generalmente preferidos, especialmente los originalmente oscuros.
Conclusiones:
- El modelo propuesto proporciona principios de diseño para una adaptación eficaz de logotipos en modo oscuro.
- El modelo garantiza la coherencia del color de la marca y mejora la comodidad visual.
- Este enfoque ofrece un método estable para mantener la representación de la marca en entornos digitales.
- El modelo es aplicable a varios elementos gráficos en modo oscuro.
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