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El caso contra la eficiencia: la fricción en las redes sociales
Joshua Garland1, Joe Bak-Coleman2,3, Susan Benesch4
1Arizona State University, Tempe, AZ USA.
Resumen
Las redes sociales
Área de la Ciencia:
- Estudios de medios digitales; Interacción humano-computadora; Teoría de sistemas complejos
Sus antecedentes:
- Las plataformas de redes sociales a menudo optimizan la eficiencia, lo que afecta la participación y la confianza del usuario.
- Esta búsqueda de eficiencia puede exacerbar problemas como la polarización y la desinformación.
- Se necesitan principios de diseño alternativos para fomentar entornos en línea más saludables.
Objetivo del estudio:
- Desafiar el paradigma de la eficiencia primero en el diseño de redes sociales.
- Explorar la 'fricción' —ralentizar intencionalmente las interacciones del usuario— como una estrategia de diseño beneficiosa.
- Proponer un marco para analizar e implementar la fricción en plataformas digitales.
Principales métodos:
- Revisión de literatura interdisciplinaria sobre fricción y sistemas complejos.
- Análisis de ejemplos del mundo real y experimentos de la industria.
- Propuesta de una representación de espacio de estados para el análisis de fricción.
- Diseño de estudios experimentales para probar el impacto de la fricción.
Principales resultados:
- La fricción puede mitigar la polarización, la desinformación y el contenido tóxico sin censura.
- Se propone un marco multidimensional para comprender las diversas aplicaciones de la fricción.
- Se presentan diseños experimentales para estudiar los efectos de la fricción en los ecosistemas de información.
Conclusiones:
- Abogar por un cambio de la eficiencia a un enfoque de diseño más deliberado utilizando la fricción.
- Destacar el papel crítico de la fricción en la configuración de los espacios digitales y el comportamiento del usuario.
- Enfatizar el potencial de la ralentización reflexiva para mejorar los entornos en línea.
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