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Método Hedonext®: Un estudio de caso con aceite de oliva virgen extra
Jean-Xavier Guinard1, Ellen Mayra Menezes Ayres2, Karen Gee1
1Department of Food Science and Technology, University of California, Davis, CA 95616, USA.
Foods (Basel, Switzerland)
|January 28, 2026
Resumen
Un nuevo método, Hedonext, mide eficazmente la preferencia y el agrado de los consumidores por productos como el aceite de oliva virgen extra (AOVE). Este enfoque lúdico es más rápido y preferido por los consumidores en comparación con las escalas tradicionales.
Área de la Ciencia:
- Ciencia de los alimentos
- Comportamiento del consumidor
- Análisis sensorial
Sus antecedentes:
- La evaluación de la elección, el agrado y la preferencia del consumidor es crucial en el desarrollo de productos.
- Los métodos tradicionales como la escala hedónica de nueve puntos se utilizan ampliamente, pero pueden consumir mucho tiempo.
- Se necesitan enfoques novedosos para mejorar la eficiencia y el compromiso de las pruebas de consumidores.
Objetivo del estudio:
- Evaluar la eficacia del método Hedonext para medir el agrado y la preferencia del consumidor.
- Comparar los resultados de Hedonext con las calificaciones hedónicas tradicionales y el mapa de preferencias.
- Evaluar la experiencia del consumidor y la duración de la prueba utilizando el método Hedonext.
Principales métodos:
- Se empleó un novedoso método Hedonext, en el que los consumidores probaron aceites de oliva secuencialmente hasta encontrar su elección preferida, que sirvió como recompensa.
- Los datos de preferencia del consumidor de Hedonext se compararon con los resultados de la escala hedónica de nueve puntos y el mapa de preferencias tradicional.
- 139 y 141 consumidores habituales de aceite de oliva virgen extra (AOVE) participaron en las pruebas Hedonext y en la escala hedónica de nueve puntos, respectivamente.
Principales resultados:
- Los aceites seleccionados con mayor frecuencia mediante Hedonext también recibieron las puntuaciones hedónicas medias más altas.
- Los aceites seleccionados con menor frecuencia mediante Hedonext recibieron las puntuaciones hedónicas más bajas.
- Tanto el mapa de preferencias tradicional como un enfoque alternativo basado en Hedonext arrojaron resultados similares.
Conclusiones:
- El método Hedonext ofrece una alternativa válida y fiable a la escala hedónica de nueve puntos para evaluar la preferencia del consumidor.
- Hedonext es más corto y atractivo para los consumidores debido a su naturaleza lúdica, y es adecuado para productos premium.
- Este novedoso método proporciona información valiosa sobre el agrado y la preferencia del consumidor, especialmente para bienes de consumo de alto valor.
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