Video Experimental Relacionado

Updated: Aug 4, 2026

Combining Computer Game-Based Behavioural Experiments With High-Density EEG and Infrared Gaze Tracking
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Combining Computer Game-Based Behavioural Experiments With High-Density EEG and Infrared Gaze Tracking

Published on: December 16, 2010

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Exploración del modelo neuropsicológico para el uso de vídeos cortos: una investigación de métodos mixtos para la

Kanishka Pathak1, Pankaj Kumar Singh2, Akbar Jan N3

  • 1Assistant Professor Department of Marketing and Strategy, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India.

Acta psychologica
|February 17, 2026
PubMed
Resumen

Los vídeos cortos (SV) impulsan el uso prolongado a través de factores neuropsicológicos, lo que permite a las marcas mejorar la participación del consumidor y la evaluación del producto para aumentar las ventas.

Palabras clave:
Bloqueo cognitivoEnfoque de métodos mixtosModelo neuropsicológicoVídeos cortos

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