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Comunicación Responsable de Riesgos en Salud Pública: Un Nuevo Marco para la Seguridad del Consumidor
Rushabh H Doshi1, Bhav Jain2, Siona Mishra3
1Section of Digestive Diseases, Yale School of Medicine, New Haven, CT, USA.
American journal of health promotion : AJHP
|February 20, 2026
Resumen
Las fallas en la comunicación de riesgos de productos de consumo causan daños y erosionan la confianza. Se necesita urgentemente un nuevo marco proactivo de salud pública con transparencia, claridad, validación independiente y rendición de cuentas.
Área de la Ciencia:
- Salud Pública
- Ciencia de la Comunicación de Riesgos
- Análisis de Políticas
Sus antecedentes:
- Las fallas en la comunicación de los riesgos de los productos de consumo (productos farmacéuticos, alimentos, dispositivos médicos) conducen a daños prevenibles y a una disminución de la confianza pública.
- Los paradigmas actuales de comunicación de riesgos son reactivos y no abordan adecuadamente las vulnerabilidades sistémicas en la supervisión de productos.
Objetivo del estudio:
- Criticar el marco existente de comunicación de riesgos de productos de consumo.
- Proponer un modelo integrado y proactivo de salud pública para la comunicación de riesgos.
Principales métodos:
- Análisis conceptual y de políticas basado en importantes crisis de seguridad.
- Síntesis de las vulnerabilidades a nivel de sistema en la supervisión de productos de consumo.
- Integración de los principios de comunicación de riesgos y ciencia de la percepción de riesgos.
Principales resultados:
- Identificaron puntos de falla predecibles: divulgación tardía de riesgos, mensajes inconsistentes e insuficiencia en la rendición de cuentas.
- Propusieron un marco de cuatro pilares: transparencia proactiva, claridad en la comunicación basada en evidencia, validación independiente y rendición de cuentas sistémica.
Conclusiones:
- Los cambios regulatorios incrementales son insuficientes para abordar las fallas estructurales en la comunicación de riesgos.
- Un marco integrado y proactivo es esencial para la salud pública, la toma de decisiones informada y la restauración de la confianza en la seguridad de los productos de consumo.
Palabras clave:
concienciacióncambio culturaleducación/comunicacionespolítica de saludoportunidadestrategiasconcienciaciónentornos de apoyoMás Videos Relacionados
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