Descifrando el código: Perspectivas de los adolescentes en TikTok Vídeos de información de salud producidos por estudiantes universitarios de salud
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Stephanie Brown1, Sarah Bush1, Amy Gray1
1Department of Paediatrics, Royal Children's Hospital, University of Melbourne, Melbourne, Victoria, Australia.
Journal of paediatrics and child health
|February 23, 2026
Resumen
Estudiantes universitarios crearon videos de TikTok sobre temas de salud de los adolescentes. Los estudiantes de secundaria mostraron percepciones mixtas, prefiriendo la salud sobre el contenido de la enfermedad y valorando el entretenimiento para el compromiso en las plataformas de redes sociales.
Área de la Ciencia:
- Comunicación de salud en la comunicación de salud.
- Salud de los adolescentes.
- Educación de salud digital educación de salud digital.
Sus antecedentes:
- Las plataformas de redes sociales como TikTok son ampliamente utilizadas por los adolescentes.
- Los profesionales de la salud pueden aprovechar estas plataformas para compartir información de salud basada en la evidencia.
- Los desafíos incluyen la lucha contra la desinformación y la comprensión de la audiencia adolescente.
Objetivo del estudio:
- Para explorar las percepciones de los estudiantes de secundaria sobre los videos de TikTok que promueven la salud creados por estudiantes universitarios de salud.
- Comprender las preferencias de los adolescentes para el contenido de salud en las redes sociales.
Principales métodos:
- Un enfoque de métodos mixtos que utiliza encuestas y entrevistas en grupos focales.
- El análisis de datos incluyó estadísticas descriptivas y análisis de contenido inductivo.
- Se aplicó una lente teórica de usos y gratificación a los datos cualitativos.
Principales resultados:
- Los estudiantes prefirieron contenido centrado en la salud sobre temas específicos de enfermedades.
- El compromiso fue impulsado principalmente por el valor del entretenimiento.
- Los adolescentes vieron las redes sociales como una plataforma para el disfrute en lugar de únicamente para la educación.
Conclusiones:
- Las redes sociales ofrecen vías accesibles para la difusión de información sobre la salud de los adolescentes.
- Los profesionales de la salud pueden llegar de manera efectiva a los adolescentes mediante la creación de contenido de video dirigido y atractivo.
- Equilibrar el entretenimiento con la educación es clave para una comunicación de salud impactante en plataformas como TikTok.
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