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El color del dispositivo influye en las expectativas, la percepción y el atractivo del sabor del cigarrillo
Ina M Hellmich1,2, Reinskje Talhout1, Sanne Boesveldt2
1Centre for Health Protection, National Institute for Public Health and the Environment (RIVM), Bilthoven, the Netherlands.
Chemical senses
|February 27, 2026
Resumen
El color del dispositivo del cigarrillo electrónico impacta significativamente la percepción del sabor por parte del usuario. Los dispositivos rojos y verdes se calificaron como más atractivos, familiares y sabrosos que los colores de referencia, lo que sugiere que el color influye en las expectativas del e-líquido.
Área de la Ciencia:
- Ciencia sensorial; Comportamiento del consumidor; Salud pública
Sus antecedentes:
- Se sabe que el color influye en la percepción del sabor en los alimentos.
- No se comprende bien el efecto del color del dispositivo del cigarrillo electrónico en la percepción del sabor.
- El sabor del cigarrillo electrónico es un factor clave en el atractivo y el uso del producto.
Objetivo del estudio:
- Investigar cómo el color del dispositivo del cigarrillo electrónico afecta la percepción y el atractivo del sabor.
- Determinar si el color influye en las expectativas y experiencias del sabor del cigarrillo electrónico.
- Informar sobre las posibles regulaciones del producto con respecto al color del cigarrillo electrónico.
Principales métodos:
- Un estudio de diseño mixto con 63 usuarios de cigarrillos electrónicos.
- Se manipuló el color del dispositivo (rojo, verde, referencia), el sabor (tabaco, sin sabor) y la vía de administración (ver, oler, vapear).
- Los participantes calificaron los atributos del sabor utilizando escalas analógicas visuales.
Principales resultados:
- Se esperaba que los cigarrillos electrónicos rojos y verdes gustaran más y se percibieran como más dulces, ácidos y afrutados que los dispositivos de referencia.
- Estas expectativas se confirmaron durante el uso; los dispositivos rojos y verdes se calificaron más alto en agrado, deseo, familiaridad, acidez y frutalidad.
- Los efectos del color fueron independientes del sabor del cigarrillo electrónico o la vía de administración.
Conclusiones:
- El color del dispositivo del cigarrillo electrónico influye significativamente tanto en la percepción y el atractivo del sabor esperados como experimentados.
- Estos hallazgos sugieren que el color del dispositivo debe considerarse en las políticas de restricción de sabores para los cigarrillos electrónicos.
- La regulación del color del cigarrillo electrónico puede ser una estrategia para mitigar el atractivo, particularmente entre las poblaciones vulnerables.
Palabras clave:
asociación color-saborpercepción intermodalcigarrillos electrónicosatractivo del saborolfato retronasalintegración sensorialMás Videos Relacionados
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