雑誌や青少年読者の間でアルコールの広告が掲載されている
Craig F Garfield1, Paul J Chung, Paul J Rathouz
1Department of Pediatrics, Evanston Northwestern Healthcare Research Institute, Evanston, Ill 60202, USA. c-garfield@northwestern.edu
JAMA
|May 15, 2003
まとめ
雑誌のアルコールの広告,特にビールやアルコールの広告は,青少年の読者数の増加と関連しています. 政策立案者は,若者のこれらの広告への曝露を制限する規制を検討すべきである.
科学分野:
- 公衆衛生は公衆衛生である.
- メディア研究 メディア研究
- 薬物乱用研究 薬物乱用研究
背景:
- 青少年のアルコール消費は,公衆衛生上の大きな課題となっています.
- 現行の連邦規制では,青少年をターゲットとしたアルコール広告に関する具体的な制限が欠如しており,その代わりに業界の自己規制に依存しています.
研究 の 目的:
- 最近の雑誌のアルコール広告のトレンドを分析するために.
- アルコール広告の頻度と,十代の読者を集めた雑誌との相関を評価する.
主な方法:
- 1997年から2001年にかけて,米国の主要雑誌35社でアルコールの広告を量的に分析した.
- ビール,ワイン,アルコールの広告頻度は,青少年 (12~19歳),若年成人 (20~24歳),高齢の読者に対して調査され,人口統計と出版物の特徴を制御した.
主要な成果:
- 9,000件以上のアルコール広告が特定され,約7億ドルの費用がかかりました.
- ビールとアルコール飲料の広告率は,青少年読者数の増加に伴い,著しく上昇した.
- ワイン広告は,青少年読者との有意な関連性を示さなかった.
結論:
- ビールやアルコールの雑誌広告は,青少年の読者層と明らかに関連している.
- 業界と連邦の政策立案者が,青少年に届くアルコール広告の規制を検討する必要性があります.
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