お金の心理的な影響
Kathleen D Vohs1, Nicole L Mead, Miranda R Goode
1Department of Marketing, Carlson School of Management, University of Minnesota, 3-150 321 19th Avenue South, Minneapolis, MN 55455, USA. kvohs@csom.umn.edu
まとめ
お金の思い出は,自給自足を促進し,個人が独立性を好み,社会的な交流を減らすことにつながります. これは,金銭が相互依存性と協力性を減らすための行動に影響を及ぼすことを示唆しています.
科学分野:
- 心理学 心理学とは
- 行動経済学は,行動経済学である.
背景:
- 社会的な信念は,お金が動機づけや社会的な行動に影響を及ぼすことを示唆しています.
- これまでの研究は,お金が人際的行動に与える潜在的な悪影響を示しています.
研究 の 目的:
- 自給自足と社会的行動に対するお金の影響を調査する.
- お金の思い出が,個人の依存や役に立ちたいという意識を変化させるかどうかを判断する.
主な方法:
- 9つの実験が行われました.
- 参加者は,金銭に関連したまたは中立な刺激にさらされた.
- 行動指標には,助けを求めること,助け合うこと,社交的な遊び,仕事の好み,人際距離などが含まれていた.
主要な成果:
- お金の思い出は,自給自足の方向性を誘発した.
- お金でプライムされた参加者は,助けを求める要求が減り,助け心も減ったことを示した.
- マネープライミングは,孤独な活動を好み,他者との物理的な距離を増やすことにつながった.
結論:
- お金は,個人の独立を好み,社会的相互依存を減らすよう影響する.
- 貨幣の素数は,親社会的行動を減少させ,社会的孤立を増加させることができる.
- この発見は,お金が社会的指向と行動に及ぼす心理的影響を強調しています.
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