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関連する概念動画

The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
The Availability Heuristic01:08

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
The Representativeness Heuristic02:13

The Representativeness Heuristic

The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...

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関連する実験動画

Updated: Jul 11, 2026

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
09:07

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

Published on: September 16, 2015

不確実性下での判断: ヒューリスティックとバイアス

A Tversky, D Kahneman

    Science (New York, N.Y.)
    |September 27, 1974
    PubMed
    まとめ

    この研究は,3つの判断ヒューリスティック: 代表性,可用性,アンカーからの調整を特定しています. 効率的ではあるが,これらの精神的ショートカットは,不確実な状況下での意思決定において予測可能なエラーにつながる可能性があります.

    科学分野:

    • 認知心理学とは,認知心理学である.
    • 意思決定科学 意思決定科学
    • 行動経済学は,行動経済学である.

    背景:

    • 不確実な状況下での人間の判断は,しばしば認知のショートカットに依拠する.
    • これらのショートカットを理解することは,意思決定の正確性を向上させる上で極めて重要です.

    研究 の 目的:

    • 不確実性下での判断に使用される3つの重要なヒューリスティックを記述します.
    • これらのヒューリスティックに関連した体系的なエラーを説明します.

    主な方法:

    • 代表性の説明的分析 ヒューリスティック.
    • 可用性の説明分析 ヒューリスティック.
    • アンカーヒューリスティックからの調整の記述分析.

    主要な成果:

    • 代表性:類似性に基づいて確率を判断する.
    • 可用性:回想しやすさに基づいて頻度/妥当性を評価する.
    • アンカーからの調整: 初期値を使用した数値予測.

    結論:

    • ヒューリスティックは経済的で,一般的に効果的ですが,系統的なバイアスに弱いものです.

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    Assessment of Mouse Judgment Bias through an Olfactory Digging Task
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    Assessment of Mouse Judgment Bias through an Olfactory Digging Task

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    The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
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    The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

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    関連する実験動画

    Last Updated: Jul 11, 2026

    Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
    09:07

    Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations

    Published on: September 16, 2015

    Assessment of Mouse Judgment Bias through an Olfactory Digging Task
    12:10

    Assessment of Mouse Judgment Bias through an Olfactory Digging Task

    Published on: March 4, 2022

    The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
    05:48

    The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

    Published on: June 12, 2020

  • これらのヒューリスティックとそれに関連するバイアスの認識は,不確実な状況での判断と意思決定を強化することができます.