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Errors as a Means of Reducing Impulsive Food Choice
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食べ物について考える:想像する消費は,実際の消費を減らす

Carey K Morewedge1, Young Eun Huh, Joachim Vosgerau

  • 1Department of Social and Decision Sciences, Porter Hall 208, Carnegie Mellon University, Pittsburgh, PA, USA. morewedge@cmu.edu

Science (New York, N.Y.)
|December 15, 2010
PubMed
まとめ

食べ物を想像すると,食べ物の欲望が減る. チーズのような食品の消費を繰り返し想像すると,味覚ではなく,動機が低下したため,実際の消費が減少しました.

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